Our story

WE BRING YOU
THE GOODNESS
OF NATURE.

FRUITAWA is the narrator of the story of hands. The wonder of hands in the saffron fields begins in the spring, from the day the soil is tilled in preparation for the saffron to the day it’s maintained; from the day the land is plowed to the day the purple flowers are hand-picked and the magical threads of red gold are separated from the beautiful petals. From the moment rural women and girls spread the saffron threads on their own hand-woven fabrics to dry, until the day the dried threads are assorted, analyzed, and classified by experienced men and women. Fruitawa is the narrator of the story of hands! Men and women from Khorasan to Tehran, and from Tehran to the westernmost point of Europe have joined hands, So that the story that began one fall evening, can find a new narrative every day.

PRODUCTS


LEARN MORE ABOUT OUR PRODUCTS

SAFFRON MAG


LEARN MORE ABOUT THE HISTORY OF SAFFRON

SAFFRON,

THE SACRED FLOWER
OF THE ANCIENT PAST

was considered the source of wild saffron because of a series of wall frescoes unearthed there in the Akrotiri settlement…

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THE ANCIENT WORLD

AND THE SILK ROAD

It was those skilled sailors from the Levant, the Phoenicians, who brought saffron both in processed form and its corms to their homeland...

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SAFFRON

The Salubrious
SPICE!

According to a study by Market Research Reports, a research firm based in Albany, New York, the market for capsules or tablets of concentrated saffron ...

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HOW TO

PREPARE SAFFRON

Prepare your saffron as a magical coloring and seasoning agent in your dishes

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More on saffron mag...
FRUITAWA

TASTE THE
RED GOLD
OF PERSIA!


RECIPES


LEARN HOW TO USE SAFFRON

More recipes...

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